Jul 18
2023
Regent Seven Seas Cruises® is the first cruise line to partner with the alliance and its award-winning loyalty program GHA DISCOVERY.
GHA DISCOVERY members will be rewarded for experiencing luxurious stays on land and at sea.
Jul 17
2023
GHA has reported stronger-than-forecast H1 2023 results, with room revenue in its GHA DISCOVERY loyalty programme up a remarkable 122% year-on-year by the end of Q2. This new high point has been consistently building since November 2022, reflecting a sustained appetite for international stays at GHA’s diverse portfolio of 800 hotels across 40 brands in 100 countries, spanning dynamic city properties, idyllic resorts, nature-immersed retreats, and even luxury palaces.
May 9
2023
Building on the momentum of 2022, the first three months of 2023 continued the strong growth trend, with repeat-stay room revenue and room nights at GHA’s 800 hotels across 40 brands in 100 countries back to 2019 highs since the start of the year and total revenue hitting more than US$550 million for the quarter.
May 5
2023
The Freddie Awards are the longest-standing and most prestigious recognition in the travel loyalty industry. Over the years, tens of millions of votes have been cast to allow members to recognise the loyalty programmes they appreciate most. This year’s event garnered an impressive 9 million votes
Apr 12
2023
UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, is staging its annual CEO conference in South Africa for the first time, with the leaders of its 40 hotel brands representing 800 hotels in 100 countries gathering at Sun International’s The Table Bay Hotel from April 12th to 14th to discuss the positive global travel industry outlook in 2023.
Mar 23
2023
Green Collection features nearly 200 hotels from GHA DISCOVERY’s global portfolio. It empowers
GHA DISCOVERY’s 24 million members to make conscious and responsible travel choices.
Global Hotel Alliance to make a US$5 donation to charitable causes for every Green Collection hotel booking made via GHA DISCOVERY channels before 30th April 2023.
Feb 20
2023
Room revenue generated by the 23 million global members of the GHA DISCOVERY loyalty programme exceeded 2019 levels from mid-November onwards, driven by higher average daily rates (ADR), and soaring by 50% in the last two weeks of the year, while repeat stay room revenue was consistently ahead of 2019 levels from June onwards, up almost 80% by the end of 2022. Room nights, which had lagged behind earlier in the year, surpassed pre-pandemic levels by the end of Q4.
Jan 10
2023
Launched this month, UK-based GLO is a global professional network of specialists in loyalty, rewards, consumer engagement and loyalty innovation, uniting companies across travel, hospitality, retail, finance as well as technology.
Dec 13
2022
A recent survey of its GHA DISCOVERY loyalty programme members revealed that travel sentiment for the year ahead is extremely positive, with most respondents being comfortable with the thought of travelling internationally.
Nov 11
2022
Oct 31
2022
Oct 13
2022
Revenues generated by members of the GHA DISCOVERY loyalty programme during the first nine months of 2022 reached 84% of pre-pandemic levels at over US$900 million
Jul 5
2022
GHA and its hotel brands support Boodles Boxing Ball to raise funds for Hope and Homes for Children
May 17
2022
Luxury hotel group partners with GHA and joins loyalty programme GHA DISCOVERY, with their hotels becoming part of the alliance’s Ultratravel Collection
May 11
2022
Hotel brands in the UAE and Maldives dominate revenues; spend per stay and average length of stay exceed pre-pandemic levels, and domestic stays bounce back to 2019 volumes
Apr 22
2022
Newly relaunched GHA DISCOVERY takes home the prestigious '210 award' for Europe and Africa within the 'Programme of the Year' category for hotels
Apr 19
2022
Global Hotel Alliance's loyalty programme encourages customers to stay in the collection's more than 500 hotels with more savings and perks to enjoy
Mar 21
2022
Franck Kermarrec joins GHA as Chief Commercial Officer and Nicolas le Roux takes on new Head of Marketing and Digital Strategy role
Feb 9
2022
CEOs of some of the world’s leading hotel groups, all members of Global Hotel Alliance (GHA), have made five bold travel predictions for 2022.
Jan 18
2022
The introduction of the industry's first digital rewards currency, as part of the redesign of GHA DISCOVERY, will support the organic rebound of travel and hospitality in 2022
Dec 22
2021
Global Hotel Alliance and ASMALLWORLD AG combine the strengths of GHA DISCOVERY, the largest loyalty programme for independent hotel brands and ASMALLWORLD's leading travel &lifestyle community
Dec 7
2021
Global Hotel Alliance embraces consumer demand for more flexibility on how they earn and spend rewards, at home or away, with the redesign of GHA DISCOVERY and the introduction of the industry’s first digital rewards currency
Oct 11
2021
The ‘living local’ trend has gained strong momentum in 2021, with travellers igniting their passion for rediscovering closer-to-home destinations and experiences, according to new data by Global Hotel Alliance
Apr 20
2021
Multinational hotel operator with more than 360 hotels across 30 countries to merge its NH Rewards with GHA’s DISCOVERY loyalty programme
Feb 1
2021
Sun International, Africa’s leading gaming and hospitality group, with properties in South Africa, Nigeria and Eswatini, will participate in the DISCOVERY loyalty programme, gaining access to a global customer base of 17 million members when they join the alliance later this year
Mar 5
2020
Aimbridge Hospitality and Global Hotel Alliance partner to offer DISCOVERY, the world's largest loyalty program for independent hotels and brands, to a collection of Aimbridge's independent properties through their Evolution Hospitality division
Feb 17
2020
A record year with seven new member brands joining the alliance and the DISCOVERY loyalty programme reaching 16 million members
Nov 27
2019
Award winning hotels, resorts, residences and restaurants brand is set to bring more luxury, leisure and lifestyle choices to the 15 million members of the alliance’s DISCOVERY loyalty programme
Oct 30
2019
Ultratravel Collection Welcomes More New Members
Grand Hotel Heiligendamm on the Baltic Sea and Kempinski hotels in Singapore and Bali are the newest members of the luxury portfolio within Global Hotel Alliance
Oct 23
2019
A curated collection of distinctive hotels is set to benefit from the global database of 15 million DISCOVERY members
Aug 19
2019
FAUCHON L’Hotel Paris and Capella’s hotels in Düsseldorf, Sanya, Shanghai, Singapore and Bali are newest members
Aug 12
2019
The world-renowned beach club and hotels and resorts brand is set to bring more luxury, leisure and lifestyle choices to the 15 million members of the alliance’s DISCOVERY loyalty programme
Jun 24
2019
Greece’s most prominent, family-owned hotel group extends the alliance’s European footprint with seven luxury hotels
May 7
2019
Award-winning beachfront properties in Mauritius and the Maldives offer more luxury resort experiences to the14-million DISCOVERY members
Apr 3
2019
Five independent hotel groups, together with Oracle, now make up the alliance’s shareholders
Feb 27
2019
The portfolio of award-winning properties set to integrate ahead of the launch of Capella Bangkok property later this year
Feb 24
2019
Another strong year of growth, reinforced by new shareholdersand a rapidly-growing shared customer baseof nearly 14 million members
Nov 26
2018
THE 2018 Ultras held in Dubai for first time. Luxury Travel Awards announced at glittering ceremony. Siam Kempinski Hotel Bangkok is recognised as “Ultratravel Collection Hotel of the Year"
Nov 1
2018
Minor Hotels and Pan Pacific Hotels Group make strategic investments
Oct 16
2018
Australia’s leading provider of contemporary accommodation strengthens presence of the alliance in Oceania and beyond
Mar 5
2018
Dubai-based brand strengthens presence of the alliance in the Middle East and Indian Ocean
Feb 19
2018
The power of collaboration and the excellent health of the independent sector revealed by strong performance of the multi-brand DISCOVERY loyalty programme
Jan 9
2018
Singapore-based brand extends presence of the alliance in top resort destinations
May 30
2017
Alila Hotels and Resorts and Corinthia Hotel London are recognised as luxury travel favourites
May 19
2016
Minor Hotel Group’s fifth member brand further enriches the alliance with unique lodges and camps in iconic locations across Kenya and Tanzania
Apr 12
2016
Hawaii-based Outrigger Resorts brings the rapidly growing alliance extended presence with premier beachfront resorts across the Pacific and Indian Ocean
Oct 28
2015
Home-grown brand is pioneering Chinese luxury hospitality
Sep 14
2015
Early members of the Ultratravel Collection seeing incremental business from the 6.1million of DISCOVERY members
Apr 15
2015
Niccolo Chengdu, the new luxury brand’s first hotel will open in April
Mar 19
2015
Exclusive group of lifestyle luxury hotels joins GHA, with several properties to become a part of the new Ultratravel Collection
Jun 9
2014
Four resort hotels in California add to the alliance’s growing presence in North America
May 15
2014
Travel Leaders Group and multi-media brand Ultratravel, announced today that four Corinthia hotels are to become members, as part of its upcoming launch.
Apr 1
2014
Alliance now has 120 hotels in the Nordic region, making it one of the biggest players in that market