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Our Commitment


Maintain and solidify our position as an industry-leading loyalty platform to help independent hotel brands compete on a global scale

while becoming the most engaging global community of travel enthusiasts, transforming everyday choices into unique experiences anytime, anyplace.

Vision section
Value Proposition

Provide the infrastructure, support and marketing exposure to drive incremental direct revenue through a global loyalty programme

GHA DISCOVERY is a programme that connects the independent brands and unique hotels of Global Hotel Alliance. Rewarding members with instant benefits, unique experiences, and DISCOVERY Dollars (D$) to enhance each journey.

It welcomes and rewards members both when they are travelling and while they are in their home market. Through its ‘Live Local’ concept, it creates a member community and offers access to local hotels’ facilities and events.

GHA DISCOVERY drives repeat stays booked on direct channels, incremental spend across the hotel, and cross-brand engagement. 

Value Proposition section

Drive environmental and social awareness through GHA DISCOVERY

The core values of our hotel brands and programme members include social awareness and environmental sustainability. By treating people and the planet with the utmost respect, together, we wish to see the world become more resilient, equal, and sustainable.

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Amanda Elder, CCO

"Since its early days under the previous Lufthansa ownership, Kempinski Hotels has grown significantly from its roots as a European brand to become a truly international luxury hospitality player. We became a founder member of Global Hotel Alliance in 2004 to provide us with a platform for further growth. The alliance enables us to maintain our cherished independence as a collection of very individual hotels, yet at the same time compete with the major international players. Kempinski DISCOVERY is part of the broader GHA DISCOVERY platform managed by Global Hotel Alliance, which gives us access to over 27 million customers in markets we couldn’t afford to reach on our own. It drives hundreds of thousands of incremental room-nights through direct channels - something we could not achieve without this unique collaboration across 40 independent brands."

Kempinski Hotels

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