TERMS & CONDITIONS

GLOBAL HOTEL ALLIANCE - PRIVACY POLICY

Effective as of May 25, 2018

TERMS & CONDITIONS

TERMS & CONDITIONS

GLOBAL HOTEL ALLIANCE - PRIVACY POLICY

COOKIES

Our Sites uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our Sites and also allows us to improve the performance of our Sites.

A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. Through the use of cookies, GHA
can provide users of the Sites with services that would not be possible without the cookie setting.

We use the following cookies:

Required cookies:
These are cookies that are required for the operation of our Sites.
They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites.

Functionality cookies:
These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection).

Analytical/performance/statistical cookies:
These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.

Targeting cookies:
These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room).

You may, at any time, prevent the setting of cookies through our Sites
by means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already
set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable.

TERMS & CONDITIONS

TERMS & CONDITIONS

GLOBAL HOTEL ALLIANCE - PRIVACY POLICY

COOKIES

Our Sites uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our Sites and also allows us to improve the performance of our Sites.

A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. Through the use of cookies, GHA
can provide users of the Sites with services that would not be possible without the cookie setting.

We use the following cookies:

Required cookies:
These are cookies that are required for the operation of our Sites.
They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites.

Functionality cookies:
These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection).

Analytical/performance/statistical cookies:
These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.

Targeting cookies:
These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room).

You may, at any time, prevent the setting of cookies through our Sites
by means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already
set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable.

TERMS & CONDITIONS

TERMS & CONDITIONS

GLOBAL HOTEL ALLIANCE - PRIVACY POLICY

COOKIES

Our Sites uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our Sites and also allows us to improve the performance of our Sites.

A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. Through the use of cookies, GHA
can provide users of the Sites with services that would not be possible without the cookie setting.

We use the following cookies:

Required cookies:
These are cookies that are required for the operation of our Sites.
They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites.

Functionality cookies:
These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection).

Analytical/performance/statistical cookies:
These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.

Targeting cookies:
These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room).

You may, at any time, prevent the setting of cookies through our Sites
by means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already
set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable.

Effective as of May 25, 2018

Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.

This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).

GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.

Effective as of May 25, 2018

Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.

This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).

GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.

Effective as of May 25, 2018

Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.

This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).

GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.

TERMS & CONDITIONS

GLOBAL HOTEL ALLIANCE - PRIVACY POLICY

Effective as of May 25, 2018

Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.

This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).

GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.

WITH WHOM WE SHARE INFORMATION

In order for the DISCOVERY Programme to provide guest recognition it
is necessary that we are able to share with Participating Hotels and other parties the information that we receive about you (“Personal Data”) from your membership profile, from your stays in hotels or dealings with travel partners, through surveys or forms on our Sites, through verbal, written
or electronic requests for information, and through various other means.
In its capacity as a data controller, GHA is responsible for processing this Personal Data as part of its administration and management of the DISCOVERY loyalty programme. This Personal Data is intended for use
by GHA, the operators of the Participating Hotels, affiliates and commercial partners. As a result of the global nature of our business, Members’ Personal Data is likely to be transmitted for the above-mentioned purposes to recipients located in countries outside the European Union which may not offer the same level of protection of your data as countries inside the European Union. This transmission, to which the Member gives his/her express consent, is required for the operation of the DISCOVERY Programme and for providing recognition and customer services to the Member. Such information may also be used for marketing purposes that you may find useful or otherwise of value, such as particular hotel, brand
or programme marketing or other offers.

We will endeavour to take the appropriate steps to ensure that Members’ Personal Data is protected and handled in accordance with best practice
in all territories. Members have a right of access to their Personal Data held by GHA, which they can exercise by writing to GHA at discovery@gha.com.

Welcome to the world's largest alliance of independent hotel brands

35+ BRANDS

570+ HOTELS

78 COUNTRIES

OVER 16 MILLION MEMBERS

Benefit from becoming a member brand in the alliance

INCREASE BUSINESS

Recognise and reward your most valuable guests to dramatically increase repeat business.

HIGH VALUE GUESTS

Leverage our customer base of

over 16 million members and gain new high value guests.

DIRECT BOOKINGS

Channel shift away from expensive third-party channels to maximise direct bookings.

SAVING BENEFITS

Save the cost and time developing your own programme that ultimately would lack scale.

SUPPORTING
YOUR GROWTH

Use DISCOVERY to help you expand your footprint, whether competing for management agreements or underwriting acquisition and leases.

IMPRESSIVE CRM PLATFORM

Offer a superior guest experience through better guest data management and powerful CRM platform which is fully GDPR compliant.

OUR VISION

Our vision is to be the industry-leading platform supporting independent hotel groups and collections.

OUR PURPOSE

Our purpose is to drive incremental room revenue through direct channels by harnessing the collective power of over 16 million DISCOVERY members in an innovative loyalty programme.

Learn more here.