Welcome to the world's largest alliance of independent hotel brands

30+ BRANDS

550+ HOTELS

78 COUNTRIES

OVER 15 MILLION MEMBERS

Benefit from becoming a member brand in the alliance

INCREASE BUSINESS

Recognise, reward and encourage your most valuable guests to dramatically increase repeat business.

HIGH VALUE GUESTS

Leverage our customer base of

over 15 million members and gain new high value guests.

DIRECT BOOKINGS

Channel shift away from expensive third-party channels to maximise direct bookings.

SAVING BENEFITS

Save the cost and time developing your own programme that ultimately would lack scale.

SUPPORTING
YOUR GROWTH

Use DISCOVERY to help you expand your footprint, whether competing for management agreements or underwriting acquisition and leases.

IMPRESSIVE CRM PLATFORM

Offer a superior guest experience through better guest data management and powerful CRM platform which is fully GDPR compliant.

OUR VISION

Our vision is to be the industry-leading platform supporting independent hotel groups and collections.

 

OUR PURPOSE

Our purpose is to drive incremental room revenue through direct channels by harnessing the collective power of over 15 million DISCOVERY members in an innovative loyalty programme.

Learn more here.

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