Welcome to the world's largest alliance of independent hotel brands
OVER 16 MILLION MEMBERS
Benefit from becoming a member brand in the alliance
Recognise and reward your most valuable guests to dramatically increase repeat business.
HIGH VALUE GUESTS
Leverage our customer base of
over 16 million members and gain new high value guests.
Channel shift away from expensive third-party channels to maximise direct bookings.
Save the cost and time developing your own programme that ultimately would lack scale.
Use DISCOVERY to help you expand your footprint, whether competing for management agreements or underwriting acquisition and leases.
IMPRESSIVE CRM PLATFORM
Offer a superior guest experience through better guest data management and powerful CRM platform which is fully GDPR compliant.
Our vision is to be the industry-leading platform supporting independent hotel groups and collections.
Our purpose is to drive incremental room revenue through direct channels by harnessing the collective power of over 16 million DISCOVERY members in an innovative loyalty programme.
Learn more here.