Since its early days under the previous Lufthansa ownership, Kempinski Hotels has grown significantly from its roots as a European brand to become a truly international luxury hospitality player. We became a founder member of Global Hotel Alliance in 2004 to provide us with a platform for further growth. The alliance enables us to maintain our cherished independence as a collection of very individual hotels, yet at the same time to compete with the major international players. Kempinski DISCOVERY is part of the broader DISCOVERY loyalty platform managed by Global Hotel Alliance, which gives us access to 17 million customers in markets we couldn’t afford to reach on our own. It drives hundreds of thousands of incremental room-nights through direct channels - something we could not achieve without this unique collaboration across 35 independent brands."
Amanda Elder, CCO