Since we joined Global Hotel Alliance in 2008, the alliance has been of great value to Minor in terms of driving cross-brand revenues from other member brands, benefiting our hotels from a much larger database of guests, and supporting our global growth efforts. The DISCOVERY recognition programme gives our guests global choice, offering them a spectrum of over 35 brands, which fits well with our own multi-brand strategy and enables us to connect our diverse geographies from Australia to Africa, Portugal and Brazil. With Global Hotel Alliance supporting our loyalty and distribution efforts, this helps us to compete effectively with the industry giants. As we continue to grow and enter new markets, DISCOVERY remains at the core of our guest experience."
Dillip Rajakarier, CEO