Launch of the alliance with founder members Kempinski,
Pan Pacific, Rydges and Omni.
Incorporation of Global Hotel Alliance with Kempinski, Omni and Micros-Fidelio (now Oracle)
as founding shareholders.
Gathered momentum with addition of Marco Polo, Leela, Anantara and Doyle Collection.
Launch of DISCOVERY
Portfolio of 18 brands and 55,000 rooms.
Portfolio of 22 brands and 72,000 rooms.
Ultratravel Collection launched.
15 Million Members
By its 20th anniversary
the alliance will have
c.50 brands and
The DISCOVERY goal is to welcome its 25th million member.
Alliance celebrates its 15th anniversary.
Portfolio of 30+ brands with over 550 hotels in 78 countries.
DISCOVERY loyalty programme now has over 15 million members worldwide.
Alliance produced over US$1.5 billion room revenue for our member brands.
Alliance celebrated its
5 million members.
Portfolio of 30 brands
and 94,000 rooms.
Learn more about our milestones here.