2004-2005

2006-2009

2010

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2012

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2013

Launch of the alliance with founder members Kempinski,

Pan Pacific, Rydges and Omni.

Incorporation of Global Hotel Alliance with Kempinski, Omni and Micros-Fidelio (now Oracle)
as founding shareholders. 

Gathered momentum with addition of Marco Polo, Leela, Anantara and Doyle Collection.

Launch of DISCOVERY
loyalty programme.

Portfolio of 18 brands and 55,000 rooms.

Portfolio of  22 brands and 72,000 rooms.

Ultratravel Collection launched.

2024

15 Million Members

2019

2017

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2014

By its 20th anniversary
the alliance will have
c.50 brands and 
170,000 rooms.

The DISCOVERY goal is to welcome its 25th million member.

Alliance celebrates its 15th anniversary.

Portfolio of 30+ brands with over 550 hotels in 78 countries.

 

DISCOVERY loyalty programme now has over 15 million members worldwide.

Alliance produced over US$1.5 billion room revenue for our member brands.

 

DISCOVERY hits 

10 million member 

milestone.

Alliance celebrated its 
10th anniversary

DISCOVERY welcomed 

5 million members.

 

Portfolio of 30 brands

and 94,000 rooms.

Learn more about our milestones here.

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