MEET OUR COLLECTION OF BRANDS

Our member brands include owner-operators and management companies, and publicly and privately-owned companies – all a common interest to recognise and reward their repeat guests and maximise room revenue through direct channels. All of them have repeatedly renewed their membership in the alliance, testament to the value that the alliance brings. We are an open book, in terms of our membership, governance, approach and culture as an alliance.

Learn more about our member brands here.