GLOBAL SCALE CREATES VALUE FOR YOUR GUESTS
For today’s guests, they travel globally and ultimately, guest recognition programmes need to have global reach to be meaningful, and avoid the lost revenue of your guests having to defect to the global chains. This is why big brand loyalty programmes have become so powerful. By bringing together independent hotel brands from all over the world, DISCOVERY achieves the same global scale, allowing your guests to benefit from staying at all member brand hotels.
A REWARDS PROGRAMME AHEAD OF ITS TIME
With the launch of DISCOVERY in 2010, GHA pioneered the concept of rewarding repeat guests with experience-based benefits, instead of conventional points-based programmes. We call these [Local Experiences] and they are shown to drive guest loyalty, whereas research shows that a “transactional” points-based approach does not achieve genuine brand loyalty (instead commoditising the guest experience).
UNPRECEDENTED CHOICE OF LOCAL EXPERIENCES
We believe that rewarding members with authentic, memorable experiences is more valuable than collecting points. Our members earn Local Experience awards to redeem for innovative, authentic adventures meant to connect each traveller more deeply with their destination and its people, and make each stay unforgettable. From visits to local markets, followed by personalised cooking lessons in the native cuisine, and spa services wholly grounded in traditional healing techniques, to behind-the-scenes tours of museums, and private shopping excursions, our one-of-a-kind catalogue of experiences caters to global explorers of every persuasion.
Guests can take advantage of redeeming these either when staying on property, or even as non-resident guests, giving them ultimate flexibility.
INTUITIVE, EASY TO USE, AWARD-WINNING, SOCIALLY-AWARE
Without the complexity of points schemes, that involve black-out periods, devalued points, and often hotels not participating, DISCOVERY is extremely user-friendly and easy for guests to grasp. Over the years, GHA has been awarded many accolades, including X, Y and Z recently. Another innovation for DISCOVERY members is the ability to gift their Local Experiences to charities. Without needing to stay at a hotel, DISCOVERY members are able to choose from these charities: X, Y and Z.