GLOBAL HOTEL ALLIANCE - PRIVACY POLICY
COOKIES
Our Sites uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our Sites and also allows us to improve the performance of our Sites.
A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. Through the use of cookies, GHA
can provide users of the Sites with services that would not be possible without the cookie setting.
We use the following cookies:
Required cookies:
These are cookies that are required for the operation of our Sites.
They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites.
Functionality cookies:
These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection).
Analytical/performance/statistical cookies:
These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.
Targeting cookies:
These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room).
You may, at any time, prevent the setting of cookies through our Sites
by means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already
set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable.
GLOBAL HOTEL ALLIANCE - PRIVACY POLICY
COOKIES
Our Sites uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our Sites and also allows us to improve the performance of our Sites.
A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. Through the use of cookies, GHA
can provide users of the Sites with services that would not be possible without the cookie setting.
We use the following cookies:
Required cookies:
These are cookies that are required for the operation of our Sites.
They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites.
Functionality cookies:
These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection).
Analytical/performance/statistical cookies:
These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.
Targeting cookies:
These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room).
You may, at any time, prevent the setting of cookies through our Sites
by means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already
set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable.
GLOBAL HOTEL ALLIANCE - PRIVACY POLICY
COOKIES
Our Sites uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse
our Sites and also allows us to improve the performance of our Sites.
A cookie is a small file of letters and numbers that we store on the hard drive of your computer if you agree. Through the use of cookies, GHA
can provide users of the Sites with services that would not be possible without the cookie setting.
We use the following cookies:
Required cookies:
These are cookies that are required for the operation of our Sites.
They include, for example, cookies that enable you to log into your DISCOVERY membership account on the Sites.
Functionality cookies:
These are used to recognise you when you return to the Sites. This enables us to personalise our content for you and to remember your preferences (for example, your choice of hotel or your language selection).
Analytical/performance/statistical cookies:
These allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.
Targeting cookies:
These cookies may record your visit to the Sites and the pages you have visited on our Sites. We will use this information to make the Sites more relevant to your interests. We may also use a cookie to learn whether someone took an action on our Sites after displaying that content (e.g. booking a hotel room).
You may, at any time, prevent the setting of cookies through our Sites
by means of a setting on your Internet browser and in this way, you can permanently deny the setting of cookies in future. Furthermore, already
set cookies may be deleted at any time via your Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in the Internet browser used, not all functions of our Sites may be usable.
Effective as of May 25, 2018
Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.
This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).
GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.
Effective as of May 25, 2018
Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.
This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).
GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.
Effective as of May 25, 2018
Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.
This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).
GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.
GLOBAL HOTEL ALLIANCE - PRIVACY POLICY
Effective as of May 25, 2018
Your privacy is very important to us and this privacy policy is intended
to help you understand what type of information we collect from you,
how we store and use it and how we make sure that information is not made available to third parties unless it is needed to process your booking requirements or for completing financial transactions.
This privacy statement describes the information privacy practices on www.discoveryloyalty.com, www.ultratravelcollection.com and the DISCOVERY mobile application (the “Sites”). It also explains how we collect, store and use data about members of the DISCOVERY loyalty programme (“Members”) so that we can provide them with recognition
and rewards when they stay at hotels participating in the DISCOVERY loyalty programme (“Participating Hotels”).
GHA Loyalty DMCC (“GHA” or “we”) is the operator of the DISCOVERY loyalty programme and it is responsible for maintaining the Sites. Reference in this privacy policy to GHA shall also include any third-party partners providing information or services through our Sites.
WITH WHOM WE SHARE INFORMATION
In order for the DISCOVERY Programme to provide guest recognition it
is necessary that we are able to share with Participating Hotels and other parties the information that we receive about you (“Personal Data”) from your membership profile, from your stays in hotels or dealings with travel partners, through surveys or forms on our Sites, through verbal, written
or electronic requests for information, and through various other means.
In its capacity as a data controller, GHA is responsible for processing this Personal Data as part of its administration and management of the DISCOVERY loyalty programme. This Personal Data is intended for use
by GHA, the operators of the Participating Hotels, affiliates and commercial partners. As a result of the global nature of our business, Members’ Personal Data is likely to be transmitted for the above-mentioned purposes to recipients located in countries outside the European Union which may not offer the same level of protection of your data as countries inside the European Union. This transmission, to which the Member gives his/her express consent, is required for the operation of the DISCOVERY Programme and for providing recognition and customer services to the Member. Such information may also be used for marketing purposes that you may find useful or otherwise of value, such as particular hotel, brand
or programme marketing or other offers.
We will endeavour to take the appropriate steps to ensure that Members’ Personal Data is protected and handled in accordance with best practice
in all territories. Members have a right of access to their Personal Data held by GHA, which they can exercise by writing to GHA at discovery@gha.com.
Effective as of May 25, 2018
GLOBAL HOTEL ALLIANCE - PRIVACY POLICY
INTRODUCING DISCOVERY
Our success is underpinned by our award-winning guest recognition programme, DISCOVERY. Originally developed in conjunction with Micros Systems (now Oracle Hospitality), DISCOVERY was launched in 2010 as a shared guest recognition programme for independent hotel brands to use as a powerful, common platform. Our DISCOVERY technology is proprietary to GHA.
AN OWNER-FRIENDLY, LOW-COST PROGRAMME – PROVEN TO DELIVER INCREMENTAL REVENUE
Since its launch, 13 million guests have enrolled into DISCOVERY, producing $1.5 billion in room revenue for our member brands in 2017, including $100 million in cross-brand revenue. DISCOVERY offers our brands (and their hotel owners) a cost-effective and powerful recognition programme, with a membership base to rival the major brands, but without the associated expense of points and free nights.
BUILDING LOYALTY TO YOUR BRAND (NOT GHA)
Importantly, DISCOVERY builds loyalty to your brand, encouraging direct relationships through your website and providing invaluable guest data to assist with your CRM efforts. Over 70% of cross-brand revenue that we produce for our member brands is via brand.com. GHA’s role is more focused on B2B, supporting your B2C relationships. This is in contrast to the marketing consortia and soft brands which build brand loyalty to their brands, and maximise revenue through their channels (rather than your direct channels).
A GUEST RECOGNITION PROGRAMME THAT DRIVES LOYALTY
By avoiding giving guests points, to redeem for free nights, this has been very beneficial for our brands – allowing them to reward their high-value customers, without being penalised with lost room revenue and punitive fees.
Local Experiences are proven to be an effective way to encourage incremental business and higher average spend. Our data shows that when DISCOVERY members redeem their Local Experiences, they spend more on rooms and F&B, they stay longer, they repeat more, and they stay at new brands in the alliance.
COMPETING TOGETHER – TO LEVERAGE SCALE BENEFITS FOR OUR BRANDS
Furthermore, with our combined scale and over 500 hotels, our member brands benefit from scale discounts and preferred agreements with major technology and distribution providers.
Our member brands benefit from preferred pricing agreements with Oracle, Sabre and the large travel management companies, enjoying global preferred status. We also offer brands the option to use our technology, including our sales incentive programme, to promote intra-brand and cross-brand revenue, and utilise our umbrella agreement with meetings procurement firm, HelmsBriscoe.
MINIMAL UPFRONT COST: DESIGNED AS A PLUG-AND-PLAY OPERA SOLUTION
Designed to interface directly with Opera and Suite8 property management systems, DISCOVERY interfaces directly at PMS level. This requires a simple onsite installation for individual PMS or multi-property PMS setup. In addition to Opera, interfaces are in development for hotels using non-Opera PMS.
INTRODUCING A NEW RECOGNITION PROGRAMME, OR ENHANCING AN EXISTING ONE
Whether you are planning to introduce a new recognition programme for your brand, or considering ways to enhance or reboot an existing programme and increase your marketing return on investment (whilst still maintaining your brand identity and independence), DISCOVERY provides an attractive and powerful platform to encourage repeat guests, and attract new guests to your hotels, at a low cost of acquisition.
AN ALTERNATIVE APPROACH FOR LUXURY HOTELS
Within GHA’s 500 hotels, these are segmented from midscale to upscale to luxury. With those luxury hotels in mind, GHA created the [Ultratravel Collection], which accounts for around 15% of GHA member hotels. Ultratravel Collection operates as an elite segment of DISCOVERY, with a separate website featuring only those hotels selected to be in Ultratravel Collection, as well as separate CRM and social media strategies.
Ultratravel Collection provides a powerful alternative to the soft brands and marketing consortia. Leveraging the same powerful database of 13 million guests, we focus on delivering high marketing ROIs in contrast to legacy providers that lack our proprietary technology and have much fewer guests to market to.
Importantly, Ultratravel Collection is open for individual, luxury hotels to join (unlike GHA, which is solely for brands to join), and we do not prohibit hotels from working with various marketing consortia. We act in the hotel’s interest; ultimately giving hotel owners the best
of both worlds. Indeed, the Ultratravel Collection includes hotels which only participate in Ultratravel Collection, as well as hotels that participate in Ultratravel Collection and one of the marketing consortiums.
A GENUINE SPIRIT OF COLLABORATION
Building on the model of alliances in the airline industry, Global Hotel Alliance operates as an alliance for its member brands’ benefit. With an active CEO Committee and Alliance Strategy Board, made up of our members, our brands have a strong voice to shape the way the alliance works to their mutual success. Indeed, our brands are the best advocates of the value the alliance brings.